promouvoir-des-biens-immobiliers-luxembourg.jpg

Luxembourg, with its dynamic real estate market and strategic position in Europe, attracts many international investors. However, effectively promoting properties abroad requires tailored strategies. Here are the best practices to reach a global audience and maximize the appeal of Luxembourg real estate.

## 1. Use international real estate platforms

The first step in reaching an international audience is to ensure visibility on major global real estate platforms. Listing properties on specialized websites helps capture the attention of potential buyers across different continents. To maximize impact, it is essential to optimize these listings in multiple languages and present them with high-quality visuals and detailed descriptions.

## 2. Implement targeted digital marketing

Digital marketing is a crucial tool for international real estate promotion. With online advertising tools like Google Ads, Facebook Ads, and LinkedIn, it is possible to target potential buyers based on their location and interests. Engaging content such as videos, 3D virtual tours, and high-quality photographs helps attract the attention of foreign investors more effectively.

## 3. Collaborate with international real estate agencies

Partnerships with real estate agencies that have an international reach provide access to high-net-worth buyers. These agencies have in-depth knowledge of local markets and can effectively facilitate cross-border transactions. By collaborating with recognized experts, sellers benefit from professional support and greater visibility for their properties abroad.

## 4. Participate in international real estate exhibitions

Real estate exhibitions in key cities like London, Dubai, or Hong Kong offer a valuable opportunity to meet potential investors directly. These events allow real estate professionals to showcase properties in person, answer buyers’ questions, and establish relationships with local partners. A well-prepared presence, including attractive visual materials and detailed information, strengthens the commercial impact.

## 5. Leverage public relations and specialized media

Media play a key role in enhancing the value of real estate internationally. Publishing articles in specialized newspapers can attract high-end investors. Additionally, distributing relevant press releases about Luxembourg's real estate market reinforces the credibility of listings and helps establish Luxembourg as an attractive real estate destination.

## Conclusion

Promoting a property internationally from Luxembourg requires a strategic approach combining digital marketing, professional networks, and specialized events. At Nextimmo, we master these strategies to provide our clients with optimal international visibility. Through our innovative tools, expertise in digital marketing, and partnerships with influential agencies, we maximize sales opportunities and facilitate access to buyers worldwide.

Whether you are a seller or an investor, trust Nextimmo to showcase your properties beyond borders and attract international buyers. Contact us today to learn more!

How to promote real estate to an international Audience?

reglementations-pour-investissements-immobiliers-transfrontaliers.png

Investing in Cross-Border Real Estate in Luxembourg Requires a Deep Understanding of Local and International Regulations. Here Are the Main Considerations:

## **1. Property rights and restrictions**
Foreign investors must check if there are specific restrictions on property ownership for non-residents. Generally, Luxembourg is open to foreign investments, but certain local regulations may apply, especially regarding the purchase of agricultural land or properties located in protected areas.

## **2. Taxation and double taxation**
Luxembourg has signed several double taxation treaties with other countries, which helps avoid investors being taxed twice on the same income. It is essential to understand these treaties and structure investments in a way that optimizes taxation. Taxes on capital gains, rental income, and inheritance rights vary according to bilateral agreements.

## **3. European regulations**
As a member of the European Union, Luxembourg follows EU directives regarding cross-border investments, including those related to investor protection, transaction transparency, and anti-money laundering. Investors must comply with these rules to avoid penalties and ensure the legality of their transactions.

## **4. Due diligence and compliance**
Cross-border real estate transactions involve rigorous checks, including due diligence on property titles, sellers' backgrounds, and potential encumbrances or mortgages on the properties. Compliance with local and international standards is crucial to avoid disputes or delays in the acquisition process.

## **5. Financing and currency exchange**
Investors must also consider fluctuations in exchange rates and the conditions of cross-border financing. Financing a real estate investment in Luxembourg from another country may require specific arrangements, such as international bank guarantees or loans in foreign currencies.

## **6. Construction and safety standards**
Investors should familiarize themselves with the construction and safety standards in force in Luxembourg. These standards can vary depending on the type of property (residential, commercial, etc.) and are often influenced by European directives. It is important to ensure that development projects comply with these regulations to avoid complications when obtaining building permits.

## **7. Environmental protection**
Environmental regulations in Luxembourg can also impact real estate investments. This includes requirements for environmental impact assessments, natural resource management, and the preservation of green spaces. Investors must ensure their projects comply with these laws to avoid fines or delays.

## **8. Intellectual property and contracts**
In the context of real estate transactions, protecting intellectual property is an aspect that should not be overlooked. Investors must be aware of copyright and trademark rights concerning architectural developments and construction projects. Additionally, it is crucial to draft robust contracts that comply with Luxembourg laws while protecting the investors' interests.

## **9. Social and community aspects**
Real estate investments can also raise social and community issues. It is important to assess the impact of projects on local communities and comply with urban planning and sustainable development regulations. Engaging with local stakeholders can help minimize conflicts and foster better acceptance of the projects.

## **10. Legal assistance and professional advice**
Given the complexity of the regulations, it is highly recommended to work with lawyers specializing in real estate law and tax advisors with expertise in cross-border investments. They can provide valuable guidance on legal, tax, and regulatory aspects, ensuring that investors are well-informed and protected throughout the investment process.

## Conclusion
Investing in cross-border real estate in Luxembourg presents many opportunities but requires a deep understanding of the applicable regulations. By being well-informed and working with experts, investors can effectively navigate this complex landscape and maximize their chances of success. Whether for residential, commercial investments, or development projects, a proactive and informed approach is essential to leverage the advantages offered by the Luxembourg real estate market.

Regulations governing cross-border real estate investments in Luxembourg

augmenter-la-productivite-de-votre-equipe-immobiliere.jpg

Improving the productivity of a real estate team in Luxembourg requires a combination of effective management practices, suitable technological tools, and a company culture focused on efficiency. Here are some key strategies to maximize your real estate team’s productivity:

## 1. **Automating administrative tasks**
Managing administrative tasks such as scheduling appointments, handling emails, and drafting contracts can be time-consuming. Automating these tasks with CRM (Customer Relationship Management) tools can free up your team’s time, allowing them to focus on higher-value activities.

- **Automated calendars**: Use shared calendars to automate appointment scheduling and reminders.
- **Lead management**: Automate lead follow-ups to ensure no opportunities slip through the cracks.

## 2. **Ongoing training and skill development**
Investing in the ongoing training of your real estate agents is essential to keep them up to date on the latest market trends, technological tools, and best practices.

- **Regular training sessions**: Organize training on new technologies, market trends, and sales techniques.
- **Mentorship programs**: Encourage mentoring within the team to share knowledge and skills specific to the Luxembourg market.

## 3. **Optimizing communication**
Effective communication is crucial to maintaining productivity within a team. Use communication tools like **Slack** or **Microsoft Teams** to facilitate exchanges and collaboration among team members.

- **Daily meetings**: Hold short meetings each morning to align the team on daily priorities.
- **Information transparency**: Ensure all relevant information is shared with the team in real-time to avoid misunderstandings and delays.

## 4. **Effective project management**
Managing complex real estate projects requires thorough planning and the use of project management tools like **Trello** or **Asana**.

- **Clear goal setting**: Each project should have clear, measurable goals.
- **Task tracking**: Monitor task progress to ensure deadlines are met.

## 5. **Motivation and recognition**
Motivating your team is key to maintaining high productivity. Recognize the efforts and successes of your employees to encourage them to continue exceeding expectations.

- **Recognition programs**: Implement rewards for outstanding performance.
- **Positive company culture**: Foster a work environment where everyone feels valued and supported.

## Conclusion
Increasing the productivity of your real estate team in Luxembourg requires a combination of the right technology, continuous training, and proactive management. By investing in these areas, you can not only improve your team’s efficiency but also boost their motivation and job satisfaction.

How to increase the productivity of your real estate team in Luxembourg

meilleures-pratiques-pour-gestion-des-operations-immobilieres.jpg

Managing real estate operations involves a multitude of tasks, from property management and team coordination to communication with clients and service providers. Here are the best practices for effective real estate operations management in Luxembourg.  

## 1. **Centralizing information**  
Centralizing all relevant information within a single management system is essential to prevent errors and data loss.  

- **Using a CRM**: Utilize a CRM to consolidate all client, property, and transaction data in one place.  
- **Shared database**: Create a shared database so that all team members have real-time access to necessary information.  

## 2. **Effective project management**  
Each real estate transaction can be considered a project with specific stages and deadlines. Managing these projects requires rigorous planning.  

- **Project management tools**: Use tools like Trello or Asana to track different stages of real estate projects, assign tasks, and meet deadlines.  
- **Task prioritization**: Prioritize critical tasks that directly impact the closing of transactions.  

## 3. **Process optimization**  
Optimizing internal processes saves time and enhances service quality.  

- **Standardizing procedures**: Establish standardized procedures for recurring tasks, such as property viewings, contract drafting, and payment tracking.  
- **Automation**: Automate repetitive tasks to reduce errors and free up time for higher-value activities.  

## 4. **Continuous training and development**  
Investing in ongoing training for your team is essential to maintaining a high level of competence and performance.  

- **Training programs**: Regularly organize training sessions on new technologies, current regulations, and industry best practices.  
- **Mentorship and coaching**: Implement mentorship programs to share knowledge and skills within the team.  

## 5. **Performance monitoring and evaluation**  
Regular performance evaluations are crucial to identifying strengths and areas for improvement.  

- **KPIs and dashboards**: Use key performance indicators (KPIs) to measure operational efficiency and identify areas requiring adjustments.  
- **Experience sharing**: Encourage team members to share their feedback and insights to continuously improve processes.  

## 6. **Clear and transparent communication**  
Effective communication is essential to ensure all stakeholders are aligned and informed.  

- **Regular meetings**: Hold regular team meetings to discuss ongoing projects, challenges, and potential solutions.  
- **Communication tools**: Utilize tools like Slack or Microsoft Teams to facilitate communication and quickly share information.  

## 7. **Proactive client relationship management**  
Developing a proactive relationship with clients can strengthen their satisfaction and loyalty.  

- **Personalized follow-ups**: Conduct regular follow-ups with clients to assess their satisfaction and propose tailored solutions.  
- **Client feedback**: Collect client feedback to refine services and better meet their expectations.  

## 8. **Risk management**  
Anticipating and managing potential risks is crucial to ensuring the long-term sustainability of your operations.  

- **Risk analysis**: Regularly assess risks associated with financial, legal, and operational aspects of your business.  
- **Action plans**: Develop action plans to minimize the impact of identified risks and ensure your team is prepared to respond effectively.  

## **Conclusion**  
Efficient real estate operations management in Luxembourg relies on a combination of information centralization, process optimization, continuous training, and clear communication. By implementing these best practices, real estate professionals can enhance their operational efficiency, improve client satisfaction, and contribute to the overall success of their business.

Best practices for real estate operations management

le-prix-des-terrains-nus-au-luxembourg.jpg

The Luxembourg real estate market continues to surprise with its high prices, particularly in the capital. According to the latest data, the average price of one are of vacant land (equivalent to 100 m²) has reached record highs, approaching €300,000 in Luxembourg City. This trend reflects ongoing real estate pressure, with a very limited supply of land facing ever-growing demand.  

## A steady rise in prices  
Land prices in Luxembourg have seen a significant increase in recent years, especially in urban areas. This surge can be attributed to several factors: the scarcity of available land, the country’s economic attractiveness, and the influx of new residents. The capital, as a financial and administrative hub, remains the most sought-after area, driving prices to unprecedented levels.  

## Regional disparities  
While Luxembourg City boasts staggering prices, costs vary significantly from one municipality to another. In the outskirts, land remains more affordable, though price increases are also evident. In some less densely populated regions, prices can be half—or even less—than those in the capital.  

## A market under pressure  
Housing demand remains strong, fueled by a growing population and a dynamic job market. However, the availability of buildable land remains a major challenge. Administrative delays for construction permits, strict regulations, and the scarcity of free space contribute to the market’s ongoing tension.  

## What does the future hold?  
To curb rising prices, several measures are being considered to regulate the market. Authorities are exploring solutions such as urban densification, new housing programs, and revisions to urban planning regulations. However, as long as supply remains limited, land prices are expected to continue their upward trajectory, making property acquisition increasingly difficult for many buyers.  

## Conclusion  
Investing in land in Luxembourg is becoming a significant financial challenge, especially in the capital, where prices have reached record levels. Given this reality, prospective buyers should explore all available options, including expanding their search to the outskirts, where more affordable opportunities may still be found.

The price of vacant land soars, especially in the capital

conformite-aml-pour-les-agences-immobilieres.jpg

The goal of the Anti-Money Laundering (AML) procedure is to combat money laundering and terrorist financing. Real estate agencies, such as Nextimmo, must comply with a set of legal obligations to adhere to current regulations.  

## **1. Client identification (Know Your Customer – KYC)**  

From the first contact, all essential information must be collected:  

- **For individuals:**  
  - Name, date of birth, address  
  - Copy of an identity card or passport  
  - Proof of address (e.g., electricity bill)  

- **For businesses:**  
  - Extract from the commercial register  
  - Company statutes  
  - Identification of ultimate beneficial owners (see next step)  

💡 If the client is not physically present, a certified copy of identity documents is mandatory.  

## **2. Identification of the ultimate beneficial owner (UBO)**  

When the client is a company, it is essential to determine who truly controls the entity.  
**Rules to follow:**  
- Any person owning more than 25% of the shares is considered a beneficial owner.  
- If no individual exceeds 25%, the company’s manager is considered the UBO.  

💡 Be cautious of complex structures (trusts, holdings) that may obscure the true identity of beneficiaries.  

## **3. Client risk assessment (Risk matrix)**  

Each client is classified according to their AML risk level:  

- **Low risk:** Local clients with transparent income sources.  
- **Medium risk:** Clients from countries with weak AML regulations or complex corporate structures.  
- **High risk:**  
  - Politically Exposed Persons (PEPs)  
  - Offshore companies or entities located in high-risk countries  
  - Funds with unclear origins  

💡 High-risk clients require enhanced due diligence.  

## **4. Monitoring transactions and financial flows**  

Every transaction must be analysed to identify potential anomalies:  

- Unusually high amounts without a clear explanation  
- Transactions originating from high-risk countries  
- Cash payments (strictly prohibited)  

💡 No transaction should be approved before completing the identification process.  

## **5. Sanctions list screening (Name screening)**  

Clients’ names must be cross-checked against international databases:  

- **Sanctions lists** (EU, UN, OFAC, Interpol)  
- **PEP databases** (Politically Exposed Persons)  
- **Interpol and fraud reports**  

💡 If a client appears on one of these lists, the transaction must be halted and reported.  

## **6. Ongoing monitoring & reporting obligations**  

Nextimmo is required to report any suspicious activity immediately:  

- Suspicious transactions must be reported to the Financial Intelligence Unit (FIU).  
- If suspicion arises, the transaction may be blocked.  
- A client may be reclassified as "high risk" if new concerning elements emerge after the initial identification.  

💡 Key rule: Any communication regarding an ongoing AML investigation is strictly prohibited (No-Tipping-Off principle).  

## **7. Data storage & retention**  

All client information must be retained for at least **five years**.  

**Documents to archive:**  
- Identity documents and proof of address  
- Contracts and mandates  
- Risk assessments  
- Transaction details  

💡 Authorities must be able to access these documents at any time.  

## **8. Training & internal controls**  

All employees must receive regular training on AML obligations.  

A **Compliance Officer for Anti-Money Laundering (AMLCO)** is responsible for:  
- Ensuring proper application of AML rules.  
- Reporting suspicious transactions.  
- Updating AML procedures.  

💡 Non-compliance with AML regulations can result in fines of up to **€5 million** or the **revocation of the business license**.  

## **Conclusion**  

🔹 AML compliance is not an option; it is a legal obligation.  
🔹 Many real estate agencies underestimate this risk, exposing themselves to severe penalties.  
🔹 Ignoring these regulations puts your business at risk.  

💡 The only solution: **Implement AML procedures from the very first client contact.**

Anti-Money Laundering procedure: A legal obligation for real estate agencies

les-proprietaires-immobiliers-veulent-vendre-trop-cher.jpg

Every real estate agent knows the problem: sellers set unrealistic prices.  
"My house is worth more than that!" – a phrase heard all too often.  
But why? And more importantly, how do sellers end up hurting themselves by listing their property at an inflated price?  

### 10 reasons why homeowners overprice their property  

- **Emotional attachment** – Their home is more than just a property; it’s filled with memories.  

- **Comparing with the wrong references** – "My neighbour sold for X!" without considering key differences.  

- **Lack of market knowledge** – They don’t realize the market fluctuates and not all prices are realistic.  

- **Hoping for the perfect buyer** – "Someone will eventually pay this price!"  

- **Confusing investment with market value** – "I spent €50,000 on renovations!" – that doesn’t mean the market will pay for it.  

- **No urgency to sell** – Without pressure, they try their luck with an inflated price.  

- **Bad advice** – Friends, family, and even some accountants give unrealistic opinions.  

- **Betting on price increases** – "The market will rise soon!" (Spoiler: it rarely does.)  
- **Fear of undervaluing** – The fear of "being ripped off" prevents them from setting a realistic price.  

- **Testing the agent** – Seeing if the agent inflates the estimate just to secure the listing.  

### 10 Tactics sellers use to manipulate real estate agents  

Here’s how some sellers convince agents to list their properties at inflated prices:  

- **Biased sales comparisons** – They provide misleading data about local sales.  

- **"A friend told me that..."** – Relying on unqualified "experts."  

- **Hiding defects** – The agent only discovers later that the roof leaks.  

- **Exaggerating features** – "Luxury location!" when it’s next to a highway.  

- **Inflated valuations** – Costly appraisals that don’t reflect real market value.  

- **Pressuring the agent** – "If you don’t list at this price, I’ll go elsewhere!"  

- **Fake buyers** – "I have a buyer ready to pay this price!" (Spoiler: they don’t exist.) 

- **Offering a higher commission** – "We’ll pay more if you sell at this price!"  

- **Misleading statistics** – "Look at how prices have risen over the last decade!" – ignoring current market conditions.  

- **Emotional manipulation** – "I can’t accept less; my whole life depends on this!"  

### The harsh consequences of overpricing  

What happens next? Those who list at unrealistic prices lose more than they gain:  

- **The property sits too long on the market** – Buyers assume something is wrong.  

- **The listing becomes "stale"** – The longer it's online, the less attractive it becomes.  

- **Serious buyers move on** – They ignore overpriced listings.  

- **Forced price reductions** – After months without offers, sellers must slash their price.  

- **Final selling price below market value** – Buyers negotiate harder on old listings.  

- **High holding costs** – Mortgages, fees, and taxes continue to pile up.  

- **Agent disinterest** – Agents invest less in overpriced properties.  

- **Delays in moving forward** – If the seller wants to buy another home, everything gets delayed.  

- **Harder negotiations** – The buyer has the upper hand.  

- **Seller’s reputation suffers** – They are seen as "unrealistic."  

### The rue cost of overpricing  

Studies show that overpriced properties end up selling for 5-10% below market value.  
Sellers who think they are negotiating "from the top" actually lose money in the end.  

#### Example:  

- Market value: €500,000  
- Initially listed at: €600,000 (too high)  
- Sold after 12 months for: €450,000 (instead of €500,000!)  
- Net loss: €50,000 – just because of poor pricing strategy.  

### Conclusion: Sell smart, not with wishful thinking  

The solution?  

- A realistic starting price gets the best final price.  
- A good agent will explain why your asking price is unrealistic.  
- Every property has a true value – and it’s not negotiable.  
- Selling quickly is better than gambling on a dream price.  

Don’t let ego or bad advice cost you thousands.  
Those who understand the market sell faster and for more – without tricks or manipulation.  

Have you experienced this? Share your thoughts below! 👇

Why property owners overvalue their homes – and how it hurts them?

calcul-de-surface-habitable-au-luxembourg.jpg

Calculating living space in Luxembourg is a key issue for buyers, sellers and real estate professionals. To ensure transparency and uniformity, ILNAS 101:2016 establishes clear rules for determining which areas should be included or excluded from the calculation.

## What is living area?

Habitable surface is defined as all floor areas intended for the main uses of a dwelling and complying with habitability criteria. It includes

- **Living areas:** living rooms, bedrooms, kitchen, dressing rooms, closets
- **Wet rooms:** bathrooms, sanitary facilities
- **Interior passageways:** corridors, staircases, etc.

However, certain areas are not included in the living area:

- Communal areas
- Rooms with ceiling heights of less than 2 meters
- Walls, partitions and load-bearing elements
- Door and window openings
- Stairwells (holes in the floor not overhung by another staircase)
- staircase)
- Unfinished attics and mezzanines
- Cellars, garages, terraces, balconies, loggias, outdoor drying rooms
- Unheated verandas and service shafts

**Special case: staircases**

The inclusion of staircases depends on their position and function:

**Accounted for:**
- Staircases located inside the dwelling
- Spaces under staircases if the floor is continuous and usable. 



**Excluded:**
- Shared stairwells in apartment buildings
- Stairwells (openings in the floor without continuity) 

## Load-bearing walls and partitions: what's the difference?

Load-bearing walls are essential structural elements of a building. They are generally thick (15-20 cm or more) and are always excluded from the living area.
Partitions, on the other hand, are non-load-bearing elements and serve only to divide interior space. They are counted as living space because they are removable.

## Why is this standard essential?

The ILNAS 101:2016 standard prevents misuse and ensures transparency in the surface areas advertised by sellers and developers. It is therefore essential to check measurements before buying or renting.

## Need professional advice?

At Nextimmo.lu, we can help you understand and verify the living area of your property. Contact us now for an accurate assessment that complies with current standards!

Official sources and references:
- ILNAS 101:2016 standard - Living area
- Detailed explanation on Guichet.lu
- ILNAS press release

Share this article to help other homeowners and buyers see things more clearly!

Understanding the calculation of living space in Luxembourg

mesures-gouvernementales-pour-soutenir-le-secteur-immobilier.jpg

_Tax initiatives in Luxembourg extended until July 2025_

The Luxembourg government recently announced a series of measures to support the real estate sector and facilitate access to housing for its residents. These initiatives, originally scheduled to expire at the end of 2024, have been extended to June 30, 2025, offering further opportunity to buyers, investors and tenants.  

## Main measures extended :

### 1. Reduced registration fees (“Bëllegen Akt”):

This measure enables a significant reduction in costs when purchasing real estate, making the purchase more affordable for many households.

### 2. Tax benefits for rental investors :

Investors who purchase property for rental benefit from tax incentives, encouraging an increase in the rental supply on the market.

### 3. Accelerated depreciation: 

A depreciation rate of 6% per year for six years is applied to new homes under construction, with a ceiling set at €250,000.

### 4. Reduced capital gains tax: 

The capital gains tax rate on the sale of real estate is reduced to 10.5%, instead of the usual 21%.

These measures are designed to strengthen the construction sector, increase the supply of housing and support private individuals in their acquisition or rental activities. Prime Minister Luc Frieden emphasized that these initiatives have a triple objective: to boost the construction and craft industries, create jobs, and facilitate access to housing for residents. 

For Luxembourg residents, this extension represents a significant opportunity. Whether you're a buyer, investor or tenant, it's essential to find out about these measures and take advantage of these benefits before they expire in June 2025.

At **Nextimmo**, we are committed to supporting you in your real estate projects by providing up-to-date information and helping you make the most of the opportunities offered by these government measures.

Blog and real estate advices

Be the first to receive the latest housing news and advice