Real estate platforms: market balance under scrutiny

The annual accounts published by the leading real estate platform in Luxembourg point to a particularly strong business model, with revenue rising and net profit margins increasing. These figures are neither opinion nor speculation: they are public and available to anyone via the Luxembourg Business Registers (LBR).

Let’s be clear: high profitability is not an issue in itself. It can reflect strong positioning, an effective strategy, and solid execution. However, in today’s Luxembourg real estate market, these results deserve to be viewed in context.

A growing contrast

For several months, the real estate sector has been going through a difficult phase: fewer transactions, longer sales cycles, tighter margins, and greater uncertainty for agencies and their clients.

On the ground, professionals must multiply efforts (content creation, viewings, follow-ups, negotiations, compliance) for more uncertain outcomes, while continuing to carry fixed costs and regulatory obligations.

In this context, seeing profitability grow on the side of a central distribution player raises a simple question: how is value shared across the real estate ecosystem?

Value is co-created… but not always fairly shared

The market operates on a well-known reality:

• Agencies secure mandates, advise clients, produce content, organize viewings, negotiate, and carry the operational risk;
• Platforms provide visibility, audience reach, and the technical infrastructure.

The commercial success of a listing therefore depends on both. Yet over time, one trend has become clear: audience concentration around a single player, leaving less room for alternatives.

Why plurality has become a key issue

This situation did not appear overnight. It also grew out of pragmatism: listing where the audience is largest to sell faster.

But that choice has a side effect: alternatives weaken due to a lack of content, volume, and resources to evolve. The result is less competition, less diversity, and a structural dependency.

In a growing market, this imbalance can remain unnoticed. In a slower market, it becomes obvious.

Nextimmo: supporting a more balanced ecosystem

This is exactly the vision behind Nextimmo: to offer a credible, market-useful alternative and contribute to a more open distribution landscape—benefiting agencies, sellers, and buyers alike.

A healthier real estate ecosystem relies on more choice, more competition, and a fairer distribution of value among the players who keep the market moving every day.

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