Negotiating with buyers: why you should never give in alone

Negotiation is the most decisive moment in a real estate sale. It’s the point where all the preparation, marketing, and property valuation efforts converge. Yet, many homeowners who sell on their own in Luxembourg lose thousands of euros at this stage. On the other side, buyers are prepared, advised by their banks, and have no hesitation in playing on your emotions. Without experience, it’s very easy to give in too quickly… or to block the sale out of excessive rigidity.

The psychology of the buyer

A buyer isn’t only looking for a price; they’re looking for leverage. They test the seller’s resolve, multiply objections, and try to create uncertainty. Sellers who can’t respond confidently almost always end up accepting an offer below the property’s real value.

Common mistakes made by sellers

The most common mistake is trying to explain and justify everything, which weakens the seller’s position. Another mistake is to categorically refuse to negotiate, which can scare off a serious buyer. In both cases, the transaction either fails or goes through at the seller’s expense.

The importance of a professional

At Nextimmo, negotiation is a skill in its own right. Our agents understand buyer psychology, know when to stand firm, and when to concede wisely. They defend your interests methodically, without ever breaking the relationship. This firm diplomacy is what allows us to secure the best possible price while ensuring a smooth sale.

Creating competition between buyers

The best weapon in a negotiation is competition. The more buyers a property attracts, the higher the offers rise. We regularly organize group viewings that create this sense of urgency and put buyers in competition with one another. In this context, it becomes much easier to maintain the set price.

Conclusion

Negotiating alone means risking losing value or compromising the sale. With a professional, it turns a difficult discussion into a winning strategy. At Nextimmo, we never let a seller face this moment alone: we make it a key step to maximize the final price.

Thinking about selling? Before even considering negotiations, discover the value of your property with our free, instant valuation tool: https://nextimmo.lu/en/estimation